Facebook is likely a big part of your daily marketing routine, but sometimes we get lazy and it’s easy to become complacent.
Follow these simple tips and you’ll have a successful post every time and a successful strategy in the long run.
1) Increase Your Edgerank Score
If you’re not familiar with EdgeRank, it’s Facebook’s algorithm to determine where your post shows up in the newsfeed and for how long. Posts with images and videos rank the highest followed by posts with links and text.
The bottom line: Include images in your posts whenever possible. Not only will it help your posts be seen by more people, images can actually help your message stand out with creative typography.
Don’t worry if you’re not a photo editing pro, try a platform like Canva which is designed specifically for non-designers.
2) Track Your Links
Don’t publish anything without setting up a simple way to track your links first. When you can see which links your fans are clicking it gives you a direct look at what type of content your audience is interested in.
My favorite free tool is bit.ly which let’s you easily shorten URLs and track clicks at the same time. I also use Buffer App to schedule all of my posts which works together with bit.ly to show you your most popular content.
It’s so important to see measurable results from your actions on social media. Without a way to track your posts, you won’t be able to build a strategic plan and get better results in the future.
3) Craft Your Message
This step seems obvious but it’s about more than just pasting text into a box. You need to craft a unique message that your audience can relate to.
Don’t just republish the title of a post over and over; quote a line from the article, mention something you specifically enjoyed about the post, or ask your fans for their opinions.
Facebook doesn’t have a 140 character limit so use that extra space to add some real value to your post. Make it informative. Make it sharable!
4) Don’t Forget Your CTA
Getting your fans to engage with your posts is easy. All you have to do is ask!
Get creative and figure out how to motivate your fans to do what you want. Instead of just blatantly saying “share my post, it’s awesome!” try asking your audience to share your post with someone they know that could really use some good advice on the topic of your article.
You don’t have to be pushy, you just have to be helpful. You have a message and your fans follow you for a reason. They want to hear about your business so don’t be afraid to promote yourself.
I created this graphic to give you something to refer to when you need to step up your game.
Feel free to share with someone who could use a little help when it comes to posting good content on Facebook.
Embed The Ultimate Facebook Post Checklist on Your Site: Copy and Paste the Code Below
Keep it Simple
By sticking to this super simple four step plan, you are keeping your social media strategy on track and investing in a long term relationship with your audience.
I encourage you to share the graphic above to remind everyone that it doesn’t have to be difficult to create the perfect Facebook post. Sometimes it’s the simple reminder that has the biggest impact.
Let me know in the comments below one thing that you can do to improve the quality of the content you publish on Facebook.
If you want to get even bigger and better results from social media, check out The Social Media Foundation Workshop coming this January.
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