Conversion rate optimization is all the rage these days but sometimes we forget about certain elements of our site that make a BIG difference. The checkout process – or more importantly, the design of your checkout form.
Yes, that’s right. The “form” that you have each and every customer fill out before they complete their purchase. How could you forget about that? It’s okay. I forgive you. And your customers will too, eventually.
This infographic by DKNewMedia and FormStack shows exactly how you can optimize your checkout process to minimize abandonment and increase sales. It goes way beyond pure aesthetics to the core of user experience.
Check it out:
Now that you’ve seen the data, how do your checkout forms stack up? Little changes can have a big impact when it comes to tweaking user experience. Ever site visitor that turns into to a full-fledged customer makes a difference to your bottom line.
So stop making excuses and start optimizing… your customers will be happy you did.
As always, if you’re still reading, don’t forget to share!