Close your eyes right now and think about one thing you absolutely love doing… Okay, you don’t actually have to close your eyes, but stay with me.
You would do that one thing whether you got paid or not, right? You do it because it makes your feel good and because it’s something you truly enjoy.
It doesn’t matter if it’s something you’re good at or something you’re still trying to get the hang of, anyone you talk to about it will instantly feel your passion and see how much you care.
They are more engaged in the conversation and you are lucky enough to be able to blab about one of your favorite topics.
You Give Some, You Get Some
You give this hobby of yours “love.” You give it time, energy, and in return it gives you happiness.
You’re social media strategy deserves that same love, at least if you want to have fans that love you back.
You need to genuinely be interested in the content you publish and you need to care about the connections you make. It’s a two-way street.
If you want your audience to be “engaged” (a social media buzz word for all of you marketers out there) you better be engaged yourself.
Have fun with it. And most importantly be yourself.
You Care. Now Show It.
People can tell when you love what you do, and (even worse) they can tell when you don’t. So don’t try to fool anyone.
People on the internet aren’t stupid. They are still people, so stop treating them like robots who are scanning your content without emotion or cause.
Your fans want energy, they want entertainment, and they want to get to know YOU.
Your new cover photo and the interesting link you shared last week aren’t going to cut it. Information is everywhere and the reason people follow you is for a unique perspective.
So GIVE them that perspective.
Spice Things Up
Stop being lazy by sharing links with the quoted article title like it’s your job (guilty of this myself). A thousand other people shared that same blog post. Trust me you won’t stand out… until you do.
Tell them what YOU think. Make them feel special, and feel special yourself for having the privilege to connect with such a great audience.
Be humble. Be kind. Be friendly and fun!
And best of all, you can still maintain a professional appearance. You no longer have to choose between personality and professionalism.
We are entering the age of personality; where boring gets lost and only the interesting survive… [Tweet This]
The question is, which are you?
Share this post if you know someone who could up their game on social media.
Hey Gale,
I really liked when you said that you need to be engaged with yourself first before you engage anyone else. Why be this cookie cutter person where you can stand out and be yourself. Some people will love you, while others don’t. Who cares? As long as your you and you’re bringing your audience something that you enjoy! Thanks for sharing!
Hi Sherman – Thanks for commenting! There’s so much content on the web and I think we can all put better (and more unique) content out there if we focus on doing what makes us happy and showing off our personality. Great insight!
Hey Galen,
this is a very good post. I guess we all are guilty of sharing the same thing as-is over and over – am going to use your tip, the next time I share something.
thanks,
Uttoran Sen,
Hi Uttoran – Yes, it’s very tempting to start getting complacent with the content you share… and even the best content marketers are guilty :) Glad to help!
Galen
Hey Gale,
I liked the point “You give some, You get some”. What i recommend is only interact with those blog readers which are giving some value to your content because this will help you to boost your social media power. BTW, thanks for sharing this informative guide.
A nice sharing with awesome writing that makes me love it.
Hi Gale, I love the message of this post so much.
Thank you for reminding me that. :)
I love your layout and blog.
Glad you like it! I think it’s something everyone tends to forget at one point or anther once we become complacent with social media and focus on other aspects of our business. It was a great little reminder for me to ;)