Close your eyes right now and think about one thing you absolutely love doing… Okay, you don’t actually have to close your eyes, but stay with me.
You would do that one thing whether you got paid or not, right? You do it because it makes your feel good and because it’s something you truly enjoy.
It doesn’t matter if it’s something you’re good at or something you’re still trying to get the hang of, anyone you talk to about it will instantly feel your passion and see how much you care.
They are more engaged in the conversation and you are lucky enough to be able to blab about one of your favorite topics.
You Give Some, You Get Some
You give this hobby of yours “love.” You give it time, energy, and in return it gives you happiness.
You’re social media strategy deserves that same love, at least if you want to have fans that love you back.
You need to genuinely be interested in the content you publish and you need to care about the connections you make. It’s a two-way street.
If you want your audience to be “engaged” (a social media buzz word for all of you marketers out there) you better be engaged yourself.
Have fun with it. And most importantly be yourself.
You Care. Now Show It.
People can tell when you love what you do, and (even worse) they can tell when you don’t. So don’t try to fool anyone.
People on the internet aren’t stupid. They are still people, so stop treating them like robots who are scanning your content without emotion or cause.
Your fans want energy, they want entertainment, and they want to get to know YOU.
Your new cover photo and the interesting link you shared last week aren’t going to cut it. Information is everywhere and the reason people follow you is for a unique perspective.
So GIVE them that perspective.
Spice Things Up
Stop being lazy by sharing links with the quoted article title like it’s your job (guilty of this myself). A thousand other people shared that same blog post. Trust me you won’t stand out… until you do.
Tell them what YOU think. Make them feel special, and feel special yourself for having the privilege to connect with such a great audience.
Be humble. Be kind. Be friendly and fun!
And best of all, you can still maintain a professional appearance. You no longer have to choose between personality and professionalism.
We are entering the age of personality; where boring gets lost and only the interesting survive… [Tweet This]
The question is, which are you?
Share this post if you know someone who could up their game on social media.