The Secret to Networking-Free Lead Generation
If you’re anything like me, you know what a pain it is to consistently bring in new leads for your consulting or service based business.
You should be spending your time working on your client projects and making sure they are 100% satisfied, but instead you find yourself chasing after leads at networking events, sending emails back and fourth negotiating with needy prospects, and worrying about how you’re going to pay next months bills.
Does this sound like you? No fun, right…
This was me when I first started out as a freelance web designer just over a year ago. I was barely scraping by, struggling to maintain relationships with those around me that I loved while I spent all of my time trying to keep my business afloat.
Wasn’t working for yourself supposed to be the dream?
That’s certainly not what it felt like…
No one tells you that when you run your own business, you are basically doing the jobs of over five different people. You are the strategist, the marketer, the book keeper, the support representative, and the sales manager.
You are responsible for bringing in new customers and keeping the ones you already have happy. You are the king (or queen) or wearing multiple hats… and you don’t have a choice in the matter, at least now when you’re starting out.
For me, this led to a breaking point. I had one project that was taking up all of my time and I felt pretty successful. I was getting paid a decent wage and working my butt off to make this client fall head over heels in love with the work I was doing.
Then… I bet you can guess what happened next.
The project ended. Just like I knew it would. And while the client was very pleased, I had forgotten one thing. There was no other work in my pipeline… I had focused so much on making this one client happy that I forgot that I needed a backup plan once our contract ended.
I didn’t have one.
I panicked and quickly went online to see what networking events were happening around me the following week. I coughed up fifty bucks and headed out to 4 different events that week…
We all know what happens at networking events. I ended up with 15 business cards most of which were from other people looking to sell something to me.
I reached out to the ones that looked promising and hoped for a positive response. A few days went by and still nothing.
I tried again because I wanted to stay positive and I told myself that maybe they never got my email or maybe it had been a busy week for them.
12 days passed and things were looking pretty grim. Finally someone called.
We talked for a solid 30 minutes. They seemed interested. I started getting my hopes up and then, I heard the exact words I was dreading… “Now is not really a good time for us, why don’t touch base again in a few months.”
That’s when I knew. I knew there had to be a better way than this up and down inconsistent mess of a sales strategy. There had to be a way that I could focus on my current projects while filling my pipeline of new leads at the same time.
I had to find a way to find new clients without wasting time at networking events or talking to prospects who had no interest in actually working with me.