When you’re first starting out, it may feel like no one is reading your blog. Or worse, no one is sharing your content.
This post walks you through 4 things you probably aren’t (but should be) doing to increase shares on all of the blog posts you publish.
1) Strong headlines
We’ve all heard headlines are important to increase clicks on shared posts, but a great headline can increase how frequently people share your content as well.
If you’ve written a headline that’s catchy and interesting, people who come across your post are more likely to share because you’ve done all the work for them.
They know if they share your post, they will have a better chance of engaging with their followers because of your fabulous headline.
2) Easy to read
People tend to skim blog posts. Even the best and most well-written posts… people love to jump around and pull valuable chunks from your writing as they scroll down the page.
The easier you make your content to read, the more likely someone is going to stick around long enough to get through the entire post and gain valuable information worth sharing.
This requires a few things that all involve improving the readers experience. Large enough text. Big enough line spacing. And don’t forget short paragraphs.
Break your content up into short sections separated by headings to make the flow of your post easy (and enjoyable) to follow.
These fixes are simple so make sure you aren’t making these mistakes!
3) Sharable visuals
If you take one thing away from this article, I hope this is it. It’s absolutely critical that you use sharable images with your posts.
All of your blog posts should include images if they don’t already but the key is to take it a step further and make your images are content rich and powerful.
Don’t just use stock images that make you look like everyone else. Use visuals to stand out and catch your reader’s eye.
Great brands really focus on the look and feel they portray to their audience.
I recently shared a post on Google+ with a simple visual that highlighted the main points from the article. One graphic caused this particular post I wrote to get 500%+ more engagement then a typical post I share with 143 +1’s on Google Plus.
4) Optimized Share Buttons
Here is a video I created a few weeks ago about how to increase shares on your blog content by limiting the number of options you’re giving readers.
If you use a plugin like DiggDigg there’s around 10+ social networks you can choose from.
Even with all the options, it’s best to pick a few social networks that you are getting the best results from so do a little testing and watch how your audience responds.
You may be surprised by the results.
Want more shares?
What are you doing now to increase shares on your blog posts? Remember to put your readers first and make sharing as easy as possible to get even better results.