Have you ever seen a blog where the sidebar widget follows you down the page as you scroll? Neil Patel’s blog, Quicksprout, is a perfect example of this. When you scroll down the page the last sidebar widget floats next to the content.
You can use this strategy to add an opt-in form or basically any call-to-action you can think of. The movement of the widget will catch your readers’ eye and they will never again have an empty space in the sidebar to look at.
That means even more opportunities to increase conversions. If you scroll down on this blog post you’ll notice I’ve implemented the fixed “sticky” widget as well.
You can implement this on your blog in as little as five minutes. You need to be using WordPress and you need to have a 2 column layout enabled (i.e. a layout with a sidebar).
Install the Plugin
Once you’re logged into WordPress, click “plugins” in the left-hand menu and then select “add new.” In the search box type “Q2W3.”
Then you want to install the “Q2W3 Fixed Widget (Sticky Widget)” plugin.
Once you’ve installed and activated the plugin, go to the “Widgets” page under the “Appearance” tab in the WordPress panel.
Now click to expand and edit the last widget in your sidebar. You’ll not see a checkbox option at the bottom titled “Fixed Widget.”
Check the box and voila! You now have a floating sidebar widget.
What will you use your floating widget for?