Figuring out what direction to take your brand can be a big challenge. You continuously hear the “niche” word buzz around the internet but you’re not sure how to get focused without limiting yourself.
What if you didn’t have to? What if you could create a brand that revolves around all of your passions instead of closing doors?
Well, you can. And I’m about to show you how…
It’s not about the ingredients
I was recently reading a post on Derek Halpern’s blog Social Triggers and he said something that really resonated with me:
“For a successful launch, you don’t need unique ingredients. You need a unique recipe.” – Derek Halpern
A unique recipe is exactly what a successful start up blog needs to aim for. There are millions of blogs out there with overlapping content, and instead of focusing on a single niche, you can combine your interests to offer an alternative point of perspective. Derek’s site isn’t just another marketing blog; he has combined the topics of marketing, psychology, and sales to give you content from a different view.
Finding a common ground
If you have multiple interests, the best thing you can do is look for something that connects them. Look for related topics and find where your passions intersect.
For example, if you want to brand yourself as a financial expert or someone who knows how to live effectively on a budget but maybe you are also interested in travel; try writing about traveling on a budget or how to find the best travel deals online.
You can choose one dominant theme for your brand and then branch out into subtopics that let you talk about everything you enjoy. This is key. You need to pick a topic (or topics) that you truly love because otherwise you will run out of steam and lose interest.
Consistent blogging is something that is already difficult to commit to so don’t give yourself another reason to procrastinate by picking a topic that you aren’t passionate about.
What about my audience?
Writing quality content is only one part of building an audience for your blog. It’s more about being consistent so that your readers know what to expect. Are you writing about the same topics on a regular basis? Do you post sporadically or have you figured out a rhythm that works for you?
Chances are if you find your topic compelling, your audience will be able to connect with you and your brand. Although letting readers get a glimpse of your personality makes you seem more approachable, it is important to write articles that answer questions and solve problems for a larger group. Your target audience needs to be large enough that you can build a following and establish yourself as an expert.
One of my favorite ways to check the interest levels of a certain topic is to check out Amazon.com and look through the book titles within each category. Are your topics filled with popular books with tons of reviews? This is a good sign.
Check out which titles are the most popular and you can use those to brainstorm a blog series.
Leaving all the doors open
One of the great things about building a blog that includes all of your interests is that you are free to change as you grow. If your blog was about travel and saving money at the start, it can progress into personal finance and supporting your family.
Things change, and it’s important to start broad and narrow down if you find something that really inspires you. You can’t expect to write a successful blog if your creativity is bound by the limits of your niche.
“It’s not about the niche, it’s about creating a compelling message that speaks to who you are…” [Tweet This]