Email marketing is gaining more and more traction in the business world, especially for audience-based businesses and blogs that rely on new subscribers to grow and profit.
Whether you’re monetizing your website or not, collecting emails is something you should be thinking about. The problem is there are so many factors that affect the success of your email capture forms that can really make or break your efforts.
Does it match your brand?
Being consistent with your branding is so important for building credibility. You want to give people the feeling that you take your website seriously and your opt-in offer is a big part of that.
Having a clearly designed opt-in will not only help readers understand what you do but also make them feel more comfortable giving you their personal contact information.
Does it stand out?
Your opt-in form needs to be one of the most important elements on your website (or at least your homepage). What good is it if someone comes to your website and then leaves without ever giving you a way to contact them.
Everyone has a short attention span so if you don’t grab your visitors during those critical first moments, well you just missed out.
Is it irresistible?
Not only does your opt-in form have to get noticed, it also has to be something that your audience actually wants. You want your messaging to resonate so your audience can’t wait to join your list.
Be impactful and results focused. Tell visitors what benefits they’ll get out of signing up.
A few fabulous examples:
Here are a few brands doing it right. You can see that each design is different but they all do a good job of grabbing your attention and giving you confidence that the content they offer is high quality.
I love how Dale places his opt-in form front and center. I find the number of sidebar form subscriptions are shrinking and right beneath your homepage navigation is a great “can’t miss it” alternative. The photo of Dale gives you a human connection and a clear, yet simple explanation of what you get when signing up.
Beautifully branded to match his website. The little reminder below the form that he has over 44k subscribers definitely doesn’t hurt ;)
#2 Alex Beadon
Although this opt-in isn’t on Alex’s homepage, it’s featured on her “about” page which is another great spot to capture new visitors learning about your business. Everything about the design screams Alex Beadon and the kind of brand she has built over the years.
I love the video added here that dives even deeper into her messaging and brand story.
The fist time I landed on Rebecca’s website, I fell in love. The simplicity, the natural colors and relaxing feel kept me browsing through her content for hours.
Not to mention her beautiful opt-in form that not only catches your eye, but helps newcomers learn right away who she is trying to reach and how signing up can impact your career choices.
This banner on top of the LKR Social Media site leaves no room for confusion. You know exactly what you’re getting and exactly what you have to do to get it. There’s even a helpful arrow to draw your eyes right to the “submit” button.
She’s emphasized messaging that will help new visitors decide whether or not joining her list is for them… and she made it pretty obvious that it’s worth your while.
#5 Lewis Howes
I love the look and feel of Lewis’ website, especially the big blue opt-in box above the fold. The messaging is inspirational and just like Alex Beadon, he uses video to tell his story. Who doesn’t want to live the dream?
Again we see the testimonial strategy being used here to build credibility and influence.
There’s a couple common themes I’m seeing here again and again. First, each of these opt-in forms has a photo of the person behind the website to reveal the human side of their business.
Even if you don’t want to use a photo of yourself, think about how you can use visual elements to enhance your messaging and better tell your story.
Another recurring theme is testimonials or other credibility building elements that help visitors build trust quickly even when visiting a website for the first time.
Quality design, messaging, and visuals all help with making a great first impression.