If you don’t have a background in coding, building the perfect email template can be a bit tricky. If you already have a specific “look” or style in mind, you don’t want to end up paying a developer to create something that doesn’t match up.
That’s why in some cases it makes sense to take things into your own hands. Put on your designers hat and find the perfect template you can customize to fit your needs.
My first amazing resource for email templates is Stamplia. Yes, they aren’t free (although you get 5 free templates when you sign up) but you get to use their drag and drop email builder to customize the templates you buy.
They even have an entire section dedicated to transactional email broken down into sections for welcome emails, receipts & invoices, password notifications etc.
Once you’ve chosen and customized your template, you can either connect Stamplia with your email provider or just export the html file and import it later.
ThemeForest is a good resource for inspiration as well as downloading pre made templates from seasoned designers. There are tons of options for newsletters, ecommerce shops, and transactional emails.
Check out the “tags” to filter by different styles or email platforms.
Things to keep in mind…
Searching through templates can be a lot of fun but there are a few things you need to keep in mind. First not all templates work in every email platform. Check to make sure that whatever theme you choose is compatible.
Also many email templates aren’t responsive. That means that they aren’t going to automatically adjust based on the device your user is on. One email may look fine on your desktop but it could look entirely different (and potentially unreadable) on your iphone or tablet.
Test your templates whenever possible by opening emails on all your devices before sending to your entire audience. Even better, try a testing tool like Litmus to make sure everything checks out.